The brand's goal is to create timeless wardrobes rather than seasonal collections. At the ArtisainT showroom in Riga, clients can not only purchase any item but also request the recreation of a favorite model in another size (using custom measurements), a different color, or a different type of leather, among other options.
Personalized made-to-measure service is one of the brand's core principles.
Fans of Lena Lumelsky's work include Queen Rania of Jordan, Hollywood actress Rooney Mara, singer Demi Lovato, actress and director Renata Litvinova, Stray Kids member and K-rap star Hyunjin, among others.