MAREUNROL S. Altered States of Fashion
The exhibition presents a retrospective of MAREUNROL’S collections expanded with video documentation, photographs, sculptural elements and an audio installation. The authors attach meaning to every detail, their aim is to create clothing that tells a story and lives its own life just like a conceptual work of art. MAREUNROL’S creative career demonstrates their ability to boldly address the viewer, calling for a search for the code of future forms, to reflect on the trajectory of public thought, the relationship with space, body, sound and movement as well as actively responding to social processes.
Una Meistere, director of art and culture portal Arterritory.com: “Fashion design duo MAREUNROL’S expand the boundaries of design and at the same time break through them. They are thinkers and storytellers who raise clothing (fashion) outside of the familiar framework of functionality, using it as a thread for studying the world and the self. Their collections are constructions of mind, imagination and sensations, which, like finely tuned antennae, detect the vibrations of their time, deconstructing them, extracting their essence and visualising them in the universal language of fashion. Thus constantly urging us to take a look at the world from a different perspective.
MAREUNROL’S designs pose questions, demand attention, experiment with the assumptions, perceptions and materiality of the language of fashion. Their collections are spaces for contemplation – in the guise of clothing. Also crossroads, where music, art, literature, cinema, life, dreams, the material and immaterial world meet. Their apparel and the environment it inhabits are characterised by watchmaker's precision underlining the significance of every detail, as well as a surreal element of chance. They are like wings of imagination that transcend the gravity of rationality and let us reach the territory of unpredictability and spontaneity and see that which otherwise would remain unnoticed.”
The exhibition has been conceived as a special platform (with talks, discussions and creative workshops) engaging every visitor and promoting an understanding of fashion as an inalienable part of culture.
ABOUT MAREUNROL’S Established in 2006, MAREUNROL’S is the internationally most-recognised Latvian fashion brand. They have taken part in numerous international competitions and festivals, biennials and group exhibitions abroad, including the 12th Prague Quadrennial, travelling exhibition ARRRGH! Monsters in Fashion at the Benaki Museum, Athens and La Gaîté Lyrique in Paris. In 2009, the duo earned the two main prizes at the 24th International Hyeres Fashion and Photography Festival in France. Meanwhile in 2016 MAREUNROL’S were among the ten European nominees for the prestigious International Woolmark Prize in the menswear category. Since 2012, the brand regularly takes part in Paris Fashion Week – originally as part of its official programme.
The authors have designed costumes for many theatre and opera productions in Latvia and abroad. In 2013, Phaidon Press' survey Pattern included MAREUNROL’S among 100 of today's most exceptional young designers. Their costume also graced the cover of the special edition of the respected lifestyle magazine Wallpaper, dedicated to the fashion of the future.
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